Monday, July 13, 2009

Gallo Family Merlot (NV)

Terry Post:

Okay you may ask. What about that Gallo Family Merlot (NV) you wrote about a week ago to accompany the Beef Burgundy?

My thoughts: Medium-weight wine and not at all like the agressive heavy-weight Bordeaux's. Soft and supple with obvious cherry and chocolate notes typical of Merlot. If it was blended with Cabernet Sauvignon it is a very subtle low-percentage blending because the tannic nature of the Cab is not evident. If it is there, it is very subtle indeed. Great color.

Gallo suffers when it tries to make something other than jug wine because, well, it made jug wine for so many years.

If I were in charge of Gallo I would acknowledge the branding issue that haunts the company and stand up a series of artisan small-scale brands to complement the mother ship. Were the label on this wine bottle anything other than Gallo, they’d be able to double the price without any push-back from the wine drinking population.

Do I like it? Yes.

Would I buy it again? Yes.

~ Terry

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