Tuesday, December 7, 2010
Food, Wine and Food Again...
Saturday, November 27, 2010
What New Coke Has to Tell Wineries About the Wine Tasting Process

It was 1985 when the Coca-Cola Company introduced a new formulation of Coke. The re-formulation was an instant failure with the public. In a matter of only a couple months the Coca-Cola Company back-tracked and re-introduced the old Coke formulation as Coke Classic while maintaining the New Coke formula. The two products existed side by side until 1992 when the New Coke was dropped from the American line-up leaving Coke Classic - the old formulation - as their primary product.
How did the Coca-Cola Company make such a huge miscalculation? How is it that they were willing to sacrifice so much brand equity switching from a reliable flavor to a new, and allegedly improved, flavor? The answer: the data told them to do so.
In 1945 the Coca-Cola brand owned 60% of the domestic soft drink market. By the beginning of the early 1980s that huge margin had shrunk to a much smaller 25%. Management saw that market shrinkage as a problem - a big problem.
Management began a review of internal processes, procedures and products. The result of that review was a decision to tweak the formulation of Coca-Cola to something less acidic and sweeter, favored by younger consumers, than the long standing formulation. One of the critical pieces of information used by decision makers was the results for thousands of "sip tests" - tests which broke strongly in favor of the new formula.
There was, it seemed, a systemic fault with the testing methodology. Consumers don't buy cola to drink it a sip at a time. What tastes good in a very small sample may grow tiresome or unappealing when consumed in larger quantities. In short, the test methodology did not meet a critical criterion of testing: representing the actual user's environment. People drink cola by the can - not the 1 ounce sip. Despite strong support for the "New Coke" in the sip tests it bombed when consumed by the can.
A few weeks ago I visited several wineries while visiting my brother in Iowa and in each location I was presented with a similar opportunity to taste the wines: a cheerful wine rep pouring small, 1 - 2 ounce, samples of wine one after another while standing at a counter.
So here is something to ponder: Do wineries provide a realistic taste testing opportunities for buyers, or are they creating their own "New Coke" problems?
The Coca-Cola Company failed by relying too heavily on the results of sip-tests which were not representative of how its customers used their products.
The overwhelming majority of wine sold in the U.S. is consumed with a meal.
Wine sampling should be more closely aligned with how wine is consumed so that the customer gets a more realistic representation of the product. This is more important for places like Iowa where the local wine varietals are not known or understood. How many times have you been asked what to serve with Foch?
I could easily imagine a winery providing small, 1 ounce, serving of a food (pasta, slivers of meat, cheese, vegetables, etc) which pairs well with the wine being sampled.
Yes, it would cost more. Yes, it would take more time. Yes, it would be more representative of how the wine will be consumed at home. Yes, it would lead to more satisfied customers.
Tuesday, September 21, 2010
2008 Chateau Grand Traverse, Dry Riesling, Michigan
Terry post:
Saturday, July 24, 2010
2006 Willowcroft Farm Vineyards, Cabernet Franc, Virginia
Terry post:- Flor
- Extra
- Superior
- 1st
- 2nd
- 3rd
- 4th
- Agglomerated
- Colmated
I bring the grades of cork up for discussion because corks are so very important when it comes to the health of a bottle of wine. A good cork retains the labor of the winemaker while a bad cork provides a route for oxygen to invade and destroy.
The truth of the matter that bad corks are rare. Really rare. I have not pulled a bad cork in ages, until this evening. When I pushed my corkscrew into the 2006 Willowcroft Cabernet Franc, the cork moved down the neck of the bottle - I was able to retrieve the cork, but I had my concerns about the poor seal.
My impressions: Light ruby in the glass. Almost nothing on the nose, with repeated sloshings being necessary to release a hint of cherries. Moderately tannic. Short dry, herbal finish.
Second thoughts. It is my belief that a 2006 Cabernet Franc is is an old wine - likely past its prime. So, I should not be too disappointed with the results - cork problem or not.
My first bottle from Willowcroft was a surprisingly approachable Riesling with food friendly characteristics.
I has hoping that this Cab Franc would be equally pleasant. It brings me no pleasure to observe that is was not.
~ Terry
Tuesday, June 8, 2010
2009 Beau Chene, White Granache, Vin De Pays D'Oc, France
Terry post:Sunday, June 6, 2010
2008 Esperto, Pinot Grigio, Delle Venezie, Italy
Terry post:Wednesday, May 12, 2010
2007 Trimbach Riesling, Alsace France
Terry post:Monday, May 10, 2010
What Goldman Sachs Can Tell us About Aggregating the Sale of Iowa Wines
Terry post:- I would create a corporation to bundle and represent Iowa wines to distributors. This would be the corporate entity which could, by aggregation, create the volume of wines which are interesting to the distributors.
- I would select a handful of wineries careful to choose a focused array of varietals and regions within the state. Iowa still hasn't identified it's trademark wine. The selections in the wine tranche needs to be wide enough to cover the state, yet narrow enough to maintain quality.
- I would also direct-market the product in a similar fashion to the California Wine Club. Establish a two-bottle monthly distribution to those who have visited tasting rooms of the wineries in the aggregation.
Wednesday, April 28, 2010
2008 Teldeschi White Zinfandel, California
Terry post:Wednesday, April 14, 2010
NV Dolin Vermouth De Chambery, Blanc, France

Terry post:
Everything I know is wrong.
Or, so that is how things seem this afternoon after sampling a French Vermouth served over ice.
Earlier in the day I drove over to The Wine Seller and put myself in the hands of Lucinda. I told her I was looking for light summertime wines to sample and that I didn’t want to limit myself to only White Zinfandel.
She went to the racks and returned with several bottles of wine - the most surprising being a French Vermouth. I know what you are thinking: Vermouth, are you freakin’ kidding me! Stay with me on this one.
Like most people I see Vermouth as a cheap sweet wine with practical limitations at softening the rough edges of gin/vodka in a Martini. Vermouth is a drink that is reserved for the shuffleboard set. Vermouth is everything in a wine which I hold in distain: it is sweet, it is one dimensional, it is boring.
Like I said before: everything I know is wrong.
Ever see the movie, “Charade”? There is a scene at the beginning of the movie, where Cary Grant meets Audrey Hepburn. Hepburn is sitting outdoors at a ski resort enjoying an adult beverage with the Swiss Alps laid out before her. I imagine that Ms. Hepburn is sipping a cold Dolin Vermouth De Chambery as Cary Grant approaches her. I don’t know what she is drinking, but it SHOULD be this drink.
My impressions: Clear in the glass. Herbal. A walk in a cool pine forest at dawn. Sweet but balanced with the herbs. A rumor, just a rumor, of bitterness on the lingering finish. Highly recommended.
Second thoughts: This wine stands on its own two legs. While it would blend well in any drink of distilled spirits, I sampled it on its own over ice and did not find it wanting.
A perfect after dinner aperitif.
16% alcohol by volume
$15.99 at The Wine Seller
~ Terry
Thursday, April 8, 2010
2008 Rock Rabbit, Sauvignon Blanc, California

Sunday, April 4, 2010
2008 Beringer California Collection, White Zinfandel, California
Terry post:Saturday, April 3, 2010
2007 Beringer, California Collection, Chardonnay, California
Terry post: Summer Wine Series
The first thing you need to know about any Beringer wine is that the brand has multiple product lines from which to choose, including:
· Private Reserve
· Knights Valley
· Napa Valley
· California Collection
This means that the consumer should be mindful of which product line the wine originated. The Private Reserve are the small-batch, hand-crafted product while the California Collection is their mass market product.
My impressions: Straw in color. Subtle buttery-oakiness layered with floral notes in the glass. A quickly passing hint of acidity at the finish. Easy drinking quaffable wine. As their low priced offering, this Beringer Chardonnay under-promises and over-delivers. Recommended.
This wine would fit nicely as a slightly-formal summer wine which would pair well with grilled chicken, cheese tray or even fresh fruit. Would not recommend it alongside any cream or butter-sauced entree.
A California Chardonnay at a reasonable price. Similiar to the Smoking Loon Syrah which I reviewed earlier, this wine fits comfortably in a value-niche. Neither the Beringer Chardonnay nor the Smoking Loon Syrah had any significant flaws (or outstanding characteristics, for that matter) and were very reasonably priced: this equals VALUE for the wine consume
$7.99 at the Giant Supermarket
~ Terry
Friday, April 2, 2010
2007 Smoking Loon, Syrah, California
I was then a little disappointed when I popped open a bottle of
their 2007 Syrah Wednesday evening. I did not get the fruitiness which I have come to expect with a California Syrah. What I got was something different: something not quite Syrah lacking the "oomph" and intensity which I crave in this varietal. Maybe Smoking Loon is test marketing Syrah-lite?